Most companies will provide first rate service during the sales cycle, directing all their energies and resource to win the deal.  Unfortunately once the deal has been won and/or the goods have been delivered, the energies and resource are immediately redirected to winning the next sale, sometimes at the expense of their new customers. Some industry experts quote that it costs “5 times more to acquire a new customer than retain an existing one”. In these times of economic austerity, retaining customers can make or break a company. What’s the easiest way to retain a customer? Provide excellence in all aspects of your after-care service by offering  exceptional Account Management. How can you do this when you have limited resource availability? By operating a fantastic CRM business application that is not just able to track all correspondence with your customers whether  written, verbal or via email but also all your potential sales and historical sales. Think about that important meeting to review your last 12 months dealings with one of your marquee customers. In the past it has taken you a couple of days to collate all this information, with the dependency on members of your team to source the information.  A first class CRM system would offer you this information at the touch of a button and can even be set up to drive it automatically